Meme Entertainment and Material Venture Capital Sign MOU for Short-Form Drama Production and IP Business Collaboration


Meme Entertainment, a leading production company specializing in webtoons and short-form dramas, has signed a Memorandum of Understanding (MOU) with Material Venture Capital to expand its footprint in short-form drama production and IP business development. Through this partnership, Material Venture Capital will invest 300 billion KRW into Meme’s productions, enabling Meme Entertainment to create over 60 short-form dramas, aimed at delivering high-quality, innovative content to a global audience.

The partnership goes beyond production, covering IP acquisition and comprehensive marketing strategies to ensure Meme Entertainment’s unique content resonates worldwide. Moreover, the collaboration will support building a big data infrastructure specific to entertainment trends, enhancing targeted service models. Meme and Material Venture Capital also plan to co-host workshops, seminars, and symposia, fostering growth and professional development across the industry.

A spokesperson for Meme Entertainment shared, “This partnership allows us to bring high-quality short-form content to the global market via our MEMETOON platform. Our vision is to establish a healthy content ecosystem that benefits creators and subscribers alike.”

MEMETOON: A Platform Geared for the Global Market

Meme Entertainment’s flagship platform, MEMETOON, provides a rich selection of digital content tailored for the MZ generation, including webtoons, web novels, short-form dramas, and casual games. Designed to cater to global markets, MEMETOON includes an internationally-friendly two-way payment system, positioning itself to capitalize on both the webtoon market (worth 1.82 trillion KRW) and the short-form drama market (9.55 trillion KRW).

MEMETOON stands out with its blockchain technology, ensuring robust copyright protection for creators and engaging subscribers in content success through an IP sharing model. The platform also offers an innovative cashback reward system for viewers, redeemable at cafes and convenience stores—an industry-first that integrates digital entertainment with offline rewards.

Expanding Meme Entertainment’s Vision with Meme Coffee and Meme Gaming Center

In a move beyond digital platforms, Meme Entertainment is developing offline spaces where creators and subscribers can connect directly. Meme Coffee serves as a community hub for creators and subscribers, where visitors can design personal artworks to be turned into custom merchandise, such as clothing and tumblers. Meanwhile, Meme Gaming Center is envisioned as a cultural complex where the MZ generation can enjoy games, webtoons, and short-form dramas in a single, immersive space.

Through this partnership, Meme Entertainment is poised to redefine digital entertainment and IP business development, paving the way for an innovative, creator-centered content ecosystem on a global scale.

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